Are you looking for new ways to promote your business, enhance your brand awareness, or explain a new product?
Or do you need video content for internal communication within your company—for example, for training, employer branding, or external recruitment of new employees?
Then the production of a corporate film may be the ideal solution for you.
What is a corporate film?
Corporate films are promotional videos specifically designed to enhance awareness of your brand, product, or service (or a combination of all three).
The majority of your customers and target audience will find films and videos more appealing and engaging than pure text-based promotion. Therefore, a corporate film can help you and your business convey the right messages without losing the viewer's interest or getting off track. This is essential if you want to increase sales, gain attention, or sell an idea.
A corporate film can also be used for internal purposes. If your company has multiple offices across the country or the world, internal training can quickly become costly in terms of time and resources.
In this case, an internal corporate film focused on skills training can be an ideal opportunity for streamlining. You won’t need to spend time traveling, and the film can be played repeatedly, allowing everyone in the company to participate.
Corporate films are a fluid genre, and therefore also go by different names and types. You can read more about the different names and types of corporate movies below.
Presentation videos
A presentation video conveys a specific message, such as your brand's overarching message. The most important aspect of a presentation video is to capture the recipient's interest and appeal to their emotions.
In this way, your message comes through clearly, leaving a unique impression of your company on the target audience. Subsequently, you can use the video across various communication platforms, such as the company’s website, social media, and email campaigns.
Branding films
A branding film is, in many ways, the same as a presentation video. The focus here is on promoting your brand. This can be expressed through a personal story about, for example, your company's founding idea and vision.
But branding can also happen at smaller levels:
- Campaigns
- Products
- Employer branding (ideally for recruitment purposes)
- Personal branding (if for exampel you live off of your public persona)
Profile film
In a similar way, profile films are not significantly different from presentation videos and branding films. The key aspect of a profile film is, as the name suggests, to showcase the underlying profile of the company.
While branding films are suitable for external audiences, a profile film is beneficial for internal use. This could be, for example, during a change in management or organizational restructuring. With the profile film, you encapsulate the essence of the company’s spirit—both at the conceptual level and at the employee level.
In this way, you can easily and effectively introduce the company's profile and spirit to new players in the company.
Below you can see examples of various corporate productions that Wasabi Film has produced for our many satisfied clients.
Professional production of corporate films with a focus on storytelling.
All types of corporate films need professional storytelling. Storytelling is the heart of any living story about your business.
If you choose to have a corporate film produced, we at Wasabi Film can guarantee you photography, shooting, editing and storytelling at the highest level.
Among other things, we have produced films from conferences and corporate events as well as branding films, where the company can convey its values or products in just a few minutes. Our productions have been delivered to both large screens and small displays: social media, conference booths, and companies' own websites.
Let us help you take your film all the way from A to Z. With a strong focus on you and your company, we emphasize maintaining an ongoing dialogue with you leading up to the finished film, ensuring that we meet your desires and, not least, the intended target audience.
Our many years of experience with film production and production of documentaries and TV are evident in the films we produce for businesses. We excel at developing original concepts and directing both employees and executives, ensuring they deliver their messages accurately and convincingly.
Our extensive experience in reporting also means that our films are filled with life. Therefore, we avoid "talking heads" who speak endlessly behind a desk as much as possible. With us, you get lively visuals and engaging films with an original cinematic approach that resonates with the target audience.
Do you need more inspiration?
Then you can follow our latest productions on Facebook and get inspired for your next corporate film.